GROUP MARKETING MANAGER

Published On

26 Aug 2023

Company Information

Sea Pearl Beach Resort & Spa Ltd.

Address : Advance Noorani Tower, Level-13, 01 Mohakhali CA, Bir Uttam A K Khandakar Sarak, Dhaka-1212.

Business : Sea Pearl Beach Resort & Spa is a First International Branded 5 Star Beach Resort in Cox`s Bazar, Bangladesh, featuring 493 rooms & suites, 09 Food & Beverage out lets, 10000 sft meeting & event space.

GROUP MARKETING MANAGER

Sea Pearl Beach Resort & Spa Ltd.

Vacancy

01

Job Context

    A Group Marketing Manager Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total Resort goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to resort guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional e-commerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that aligns with resort goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third-party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, to third-party sites. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.

Job Responsibilities

  • Marketing and Digital
  • Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the Group General Manager.
  • Cultivates partnership with and active participation in demand generation strategy development (SMR).
  • Reconciles marketing plan monthly with accruals, and forecast in conjunction with Director of Finance.
  • Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
  • Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
  • Partners with Revenue Management to develop and execute promotional strategy.
  • Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
  • Supports group lead generation efforts.
  • Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
  • Manages internal and external partners to verify deliverables are executed to support hotel strategy.
  • Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
  • Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
  • Content Management
  • Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
  • Manages seapearlcoxsbazar.com content, OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
  • Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
  • Creates landing pages and Discovery Pages to enhance content, as applicable.
  • Manages guest communications (e.g., confirmation, pre-arrival, etc.).
  • Partnerships and Public Relations
  • Identifies and cultivates partnerships internally and externally, including Seapearl Digital Services (SDS).
  • Maintains frequent, active engagement with Executives of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
  • Manages PR agency, if applicable, or internal PR messaging.
  • Manages execution of PR events and promotions.
  • Venue and Ancillary
  • Manages venue marketing opportunities on third party and local partner sites.
  • Defines in-house F&B programming in partnership with AGM/F&B Director and manage execution.
  • Social Media
  • Develops and implements social strategy.
  • Manages paid social media budget and strategy.
  • Assists in reviewing social media content calendars and collect local area and property events.
  • General
  • Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and
  • distribution), etc.
  • Measures and communicates success of campaigns and digital performance using relevant reports tools.
  • Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
  • Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
  • Completes other reasonable duties as requested by leadership.


Employment Status

Full-time

Workplace

  • Work at office


Educational Requirements

  • Bachelor of Business Administration (BBA) in Marketing
  • 2-year degree from an accredited university in Marketing
  • Skills Required: ; hospitality marketing or digital advertising experience preferred

Experience Requirements

  • 4 to 6 year(s)
  • The applicants should have experience in the following area(s):
    Administration, Communication, Marketing


Additional Requirements

  • Age 28 to 35 years
  • Both males and females are allowed to apply
  • Hospitality marketing or digital advertising experience preferred

Job Location

Dhaka

Salary

    Tk. 77000 – 90000 (Monthly)

Compensation & Other Benefits

  • Mobile bill, Insurance
  • Salary Review: Yearly


Job Source

Bdjobs.com Online Job Posting.

Published on: 26 Aug 2023

Vacancy: 
01

Employment Status: Full-time

Experience: 4 to 6 year(s)

Gender: Both males and females are allowed to apply

Age: Age 28 to 35 years

Job Location: Dhaka

Salary: Tk. 77000 – 90000 (Monthly)

Application Deadline: 10 Sep 2023


Applicants are encouraged to submit Video Resume

Read Before Apply

We are looking for some hardworking & dynamic Marketing Manager personnel for our company.Candidates who meet the requirements are advised to apply.Only shortlisted candidates will be invited for the interview.

Applicants are encouraged to submit Video Resume.

*Photograph must be enclosed with the resume.

Apply Procedure





Application Deadline : 10 Sep 2023

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