Executive-Brand & Marketing

Published On

17 Jun 2023

Company Information

ACE AUTOS (Pvt.) Ltd.

Address : 204/A Gulshan Tejgaon Link Road, Dhaka 1208

Web : www.haval.com.bd, www.facebook.com/havalbangladesh

Business : HAVAL is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. With robust positions in each of our regional markets, our future looks equally bright too.

HAVAL is a specialist manufacturer of premium SUVs and is the No.1 SUV brand in China (the world’s largest automotive market) and has been for the past 15 years. With over 7 million global customers, last year HAVAL was the world’s 10th largest SUV manufacturer outselling Mercedes, BMW and Mitsubishi SUVs. Our success is due to a combination of commitment, passion and listening to our customers. We utilize the best features, safety and technologies from around the globe to produce world class SUVs.

In March 2018, Brand Finance, an international brand value evaluation authority, released the Top 100 Most Valuable Auto Brands 2018. HAVAL brand surpassed the prestigious international brands such as Ferrari and Aston Martin, rising to 16th place and becoming the most valuable Chinese auto brand.

HAVAL vehicles are well proportioned, have a strong street presence and a sense of balance and poise. Our interiors are beautifully designed, with ergonomics, visual and tactile appeal being our priorities. We use a combination of materials and textures that excite the senses and create an air of understated elegance and quality, such as French double stitching leather seats, Audi inspired gear console and an All-Terrain control system used in Ford.

Recently HAVAL Motors has appointed Phil Simmons as their new global Design Director and VP. Phil was previously the Design Director for Land Rover where he led the creation of the 2018 Range Rover and Range Rover Sport, 2017 Range Rover Velar and 2016 Range Rover Evoque, Discovery and Discovery Sport.

With a history of 23 years` trusted service in the automobile industry, Ace Autos, the Exclusive Distributor of Haval in Bangladesh, is confident to take it to a new level in the coming years! In that direction, we are looking for a resourceful, energetic, and ambitious team to achieve our Mission, Vision!

Executive-Brand & Marketing

ACE AUTOS (Pvt.) Ltd.

Vacancy

Not specific

Job Context

  • We are looking for an Executive-Brand & Marketing to help develop and implement effective brand-building strategies. You’ll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.
  • In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you’re also an excellent communicator and team player, we’d like to meet you.
  • Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.

Job Responsibilities

  • Option 1 :
  • Analyze market trends and development that may impact offline marketing activities.
  • Assess alternate market research channels.
  • Conduct research to identify emerging trends of consumers.
  • Design, collect and analyses customer satisfaction and feedback.
  • Execute activities to communicate business value proposition to customers.
  • Execute brand campaigns.
  • Execute customer loyalty plans.
  • Forecast emerging market needs.
  • Generate creative materials, templates and collaterals.
  • Generate customer awareness.
  • Implement activities that develop organization capabilities to deliver a consistent customer experience.
  • Implement brand communication plans.
  • Implement brand plans.
  • Implement innovation campaigns to drive higher customer retention and loyalty.
  • Maintain customer acquisition and retention programmers.
  • Monitor effectiveness of programmers.
  • Monitor product quality, design and brand alignment.
  • Review effectiveness of brand campaigns.
  • Option 2 :
  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Option 3 :
  • Develop and plan marketing strategies of the assigned brands.
  • Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
  • Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
  • Co-work with respective trade channels for promotional mechanism, special offers, in store display and POS materials.
  • Plan, monitor and review on the marketing budget.
  • Plan and execute new product launches.
  • Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
  • Responsible for planning and delivering innovative content across all social media platforms.
  • Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
  • Measure and report performance of all digital marketing campaigns.
  • Manage the ecommerce business by planning and executing online campaigns and promotions.
  • Monitor competitor’s activities through print, TVC advertisements and data analysis, as well as current market performance and trends.
  • Option 4:
  • Contributing ideas to marketing campaigns
  • Conducting research and analyzing data to identify and define audiences
  • Compiling, distributing and presenting ideas, information and strategies
  • Coordinating promotional activities, events and interviews
  • Managing production and performance of multimedia content
  • Writing and proofreading creative copy
  • Maintaining websites and tracking data analytics
  • Updating databases and using a customer relationship management (CRM) system
  • Monitoring budgets
  • Managing social media campaigns
  • Monitoring performance of marketing campaigns.


Employment Status

Full-time

Workplace

  • Work at office


Educational Requirements

  • Bachelor degree in any discipline

Experience Requirements

  • 1 to 5 year(s)
  • The applicants should have experience in the following area(s):
    Any company branding or marketing, Brand Promotion
  • The applicants should have experience in the following business area(s):
    Automobile, Manufacturing (FMCG)


Additional Requirements

  • Age at least 23 years
  • Both males and females are allowed to apply

Job Location

Dhaka

Salary

    Negotiable

Compensation & Other Benefits

  • T/A, Mobile bill, Tour allowance, Performance bonus, Profit share, Provident fund
  • Lunch Facilities: Partially Subsidize
  • Salary Review: Half Yearly
  • Festival Bonus: 2


Job Source

Bdjobs.com Online Job Posting.

Published on: 17 Jun 2023

Vacancy: 
Not specific

Employment Status: Full-time

Experience: 1 to 5 year(s)

Gender: Both males and females are allowed to apply

Age: Age at least 23 years

Job Location: Dhaka

Salary: Negotiable

Application Deadline: 10 Jul 2023


Applicants are encouraged to submit Video Resume

Read Before Apply

Applicants are encouraged to submit Video Resume.

*Photograph must be enclosed with the resume.

Apply Procedure





Application Deadline : 10 Jul 2023

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