Brand Advisor

Published On

22 Jun 2023

Company Information

P.T. Consumer Products Industries

Address : 9 Rajuk Avenue, Ali Bhaban (4th floor), Motijheel, Dhaka 1000

Web :

Business : P.T. Consumer Products Industries which was earlier known as Panna Trading. Panna Electronics started in 1990 with a single electronic store in Bangubandhu National Stadium. In 1993 Panna Trading came into existence as a sister concern of Panna Electronics as a wholesaler which established a strong distribution network throughout Bangladesh. Panna Trading developed a great reputation and earned its identity in the FMCG market. In 2006 the organisation stepped into the manufacturing business with its new name, P.T. Consumer Products Industries. The organisation manufactures its products under the brand name X-TRA.

Brand Advisor

P.T. Consumer Products Industries


Not specific

Job Context

    We are currently hiring highly motivated, skilled and experienced individual as ‘Brand Advisor’ (Applicants must be from business background) for an immediate appointment.

Job Responsibilities

  • Lead and accelerate existing product improvement and new product development.
  • Plan, implement, and execute effective consumer and trade marketing programs, including brand strategy, market positioning, pricing, promotion, and advertising.
  • Provide reports for measuring marketing activities and offer strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
  • Set brand planning calendar, coordinate cross-functional activities, manage timelines, and ensure timely completion of all promotional campaigns.
  • Collect and analyze data to identify competitors’ movements, gaps, opportunities, and consumer trends.
  • Develop long-term and short-term strategies for product development.
  • Plan strategies for underperforming products.
  • Collaborate with the sales team to develop specific brand strategies and recommend implementation frameworks.
  • Conduct market research to identify consumer trends, preferences, and competitors.
  • Develop and implement brand strategies to enhance visibility and market share.
  • Monitor market performance, sales data, and consumer feedback for improvement opportunities.
  • Plan and execute brand campaigns, including advertising and digital initiatives.
  • Conduct brand audits to ensure consistency and compliance.
  • Stay updated on industry trends and adapts brand strategies accordingly.
  • Monitor and manage brand reputation and address issues.
  • Measure and report on key performance indicators (KPIs).
  • Build relationships with key stakeholders for brand growth.

Employment Status



  • Work at office

Educational Requirements

  • BBA/B.Com ( will get Preference)
  • Skills Required: Have good knowlede on using Microsoft Office

Experience Requirements

  • At least 5 year(s)
  • The applicants should have experience in the following area(s):
    Brand Promotion, Brand Promotion and Development, Branding, Promotion and Branding
  • The applicants should have experience in the following business area(s):
    Manufacturing (FMCG)

Additional Requirements

  • Age 30 to 45 years
  • Only males are allowed to apply
  • Only experienced candidates in FMCG industries are allowed to apply
  • Person with disability are encouraged to apply

Job Location




Compensation & Other Benefits

  • Salary Review: Yearly
  • Festival Bonus: 2
  • other benefits as per company policy.

Job Source Online Job Posting.

Published on: 22 Jun 2023

Not specific

Employment Status: Part-time

Experience: At least 5 year(s)

Gender: Only males are allowed to apply

Age: Age 30 to 45 years

Job Location: Dhaka

Salary: Negotiable

Application Deadline: 22 Jul 2023

Applicants are encouraged to submit Video Resume

Read Before Apply

Only Experience candidates are allowed to apply

Applicants are encouraged to submit Video Resume.

*Photograph must be enclosed with the resume.

Apply Procedure

Application Deadline : 22 Jul 2023

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